Services Built to Scale.

We work alongside ambitious leaders to architect powerful revenue systems, turning unpredictable sales cycles into reliable, sustainable growth.

Our Services

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Fractional Leadership

On-Demand Expertise When You Need It Most

Growing companies often need senior sales leadership before they're ready to hire a full-time VP of Sales. Our fractional sales leadership service provides immediate access to executive-level expertise without the overhead of a permanent hire.

What We Deliver:

  • Strategic sales direction and execution oversight

  • Sales team leadership and accountability structures

  • Revenue forecasting and pipeline management

  • Cross-functional collaboration with marketing, product, and operations

  • Hiring guidance for building your internal sales team

  • Board-ready reporting and metrics frameworks

Perfect For:

  • Companies scaling ARR

  • Organizations with growing sales teams lacking senior leadership

  • Businesses preparing for their first VP of Sales or Chief Revenue Officer hire

  • Companies needing immediate sales expertise during transitions

How It Works: We integrate seamlessly with your team, typically dedicating 2-3 days per week to provide hands-on leadership. This flexible model allows you to access VP-level expertise at a fraction of the cost while maintaining the agility your growing company needs.

Training and Coaching

Elevate Your Team's Performance

Even the best strategy fails without proper execution. Our training and coaching programs develop your sales professionals into high-performing revenue generators who consistently exceed targets.

Individual Coaching:

  • One-on-one skill development sessions

  • Deal strategy and opportunity coaching

  • Performance improvement planning

  • Career development and advancement preparation

  • Real-time feedback on sales interactions

Team Training Programs:

  • Sales methodology implementation (MEDDIC, Challenger, etc.)

  • Discovery and qualification techniques

  • Objection handling and negotiation skills

  • Presentation and demo optimization

  • Pipeline management and forecasting

  • Sales technology and CRM utilization

Specialized Workshops:

  • 12 Week Go-to-Market Accelerator

  • 12 Week Sales Excellence Framework

Our Methodology: We combine proven sales methodologies with hands-on practice, real-world application, and ongoing reinforcement. Our coaching isn't just theory—it's practical skill development that immediately impacts performance.

Measurable Outcomes:

  • Increased win rates and shortened sales cycles

  • Improved forecast accuracy and pipeline quality

  • Enhanced team confidence and job satisfaction

  • Reduced ramp time for new hires

  • Sustainable performance improvements

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Go-to-Market Strategy

Build Your Revenue Roadmap

A winning sales strategy isn't just about hitting numbers—it's about creating a systematic approach that scales with your business. We work with you to design comprehensive sales strategies that align with your market position and growth objectives.

Our Strategic Approach:

  • Market analysis and competitive positioning

  • Ideal Customer Profile (ICP) definition and refinement

  • Sales process design and optimization

  • Territory planning and coverage models

  • Pricing strategy and value proposition development

  • Sales and marketing alignment frameworks

  • Technology stack evaluation and recommendations

Key Deliverables:

  • Comprehensive sales strategy document

  • Go-to-market playbooks

  • Sales process workflows and stage definitions

  • Compensation and incentive plan recommendations

  • Sales planning and forecasting models

  • Implementation roadmap with clear milestones

Ideal For:

  • Companies launching new products or entering new markets

  • Organizations experiencing plateaued growth

  • Businesses preparing for funding rounds or acquisitions

  • Teams needing to optimize their existing sales approach 

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"I’m building the consultancy I wish I had access to when I started as an entrepreneur.”

— Ben San Roman, Founder and CEO

Questions before getting started?

Get in touch.