Built by Leaders for Leaders.
We have global experience helping startups and growth-stage companies find their footing more quickly.
About Us
We are a specialized sales consulting firm dedicated to transforming ambitious visions into market-winning realities. Our mission is to empower founders and business leaders with the strategic expertise and tactical execution necessary to launch successful products, develop dynamic go-to-market strategies, and build high-performing sales teams that drive sustainable growth.
Whether you're a startup preparing for market entry, an established company launching a new product line, or a growing organization looking to scale your sales operations, we provide the hands-on guidance and proven methodologies that turn potential into performance.
We believe that sustainable sales success comes from the intersection of strategic thinking, operational excellence, and team development. Our consulting methodology is grounded in real-world experience and proven frameworks that have generated millions in revenue across multiple industries. We don't just provide advice—we work alongside you to implement solutions that create lasting competitive advantages.
Every engagement is tailored to your specific challenges, market dynamics, and growth objectives, ensuring that our partnership delivers measurable results and positions your organization for long-term success.
Partnership Approach
Ben San Roman
Founder
With nearly two decades of sales excellence, Ben San Roman brings a rare combination of entrepreneurial success and operational expertise to every client engagement. His track record speaks to both his strategic vision and execution capabilities, having successfully launched and exited multiple multi-million dollar companies while building his reputation as a sales leader who delivers results.
Ben's experience spans multiple industries and verticals, providing him with a unique perspective on how different markets operate and what it takes to succeed in various business environments. His hands-on approach to recruiting, managing, and mentoring global sales teams has enabled organizations of all sizes to build the talent and processes necessary for sustained growth.
Throughout his career, Ben has demonstrated an exceptional ability to identify market opportunities, develop compelling value propositions, and create sales processes that consistently convert prospects into loyal customers. His leadership philosophy centers on building teams that not only meet targets but also understand the deeper principles of consultative selling and relationship building.
More recently, Ben has expanded his sales expertise into the rapidly evolving blockchain and cryptocurrency sectors, helping innovative companies navigate these emerging markets while applying time-tested sales principles to cutting-edge technologies. This combination of traditional sales mastery and forward-thinking market insight positions him uniquely to help clients succeed in both established and emerging industries.
Ivan Benavides
Chief Marketing Officer
Ivan Benavides has spent the last decade transforming how technology companies approach growth, specializing in the complex challenge of scaling innovative products in both established and emerging markets. His career has been defined by an ability to generate outsized results through strategic marketing and cross-functional leadership, consistently delivering breakthrough performance for companies navigating rapid expansion.
From his early days at Uber during the company's meteoric rise, Ivan developed a deep understanding of what it takes to execute at scale while maintaining agility. This foundation served him well at Immunefi, where he spearheaded marketing efforts that generated over $150M in available bug bounties and $25B+ in hack prevention, cementing the company's position as the definitive leader in Web3 security.
Ivan's strategic approach draws from extensive experience across the technology spectrum—from his tenure at established powerhouses like Google and Meta, where he mastered performance marketing and automation at enterprise scale, to high-velocity startups where he's consistently delivered exponential growth. This diverse background enables him to navigate the unique challenges each environment presents while identifying opportunities others might miss.
What sets Ivan apart is his systematic approach to building marketing organizations that become growth engines. Whether constructing a 5-person in-house team at Immunefi or managing global operations across multiple markets, he creates frameworks and processes that enable teams to execute with both precision and creativity. His methodology combines rigorous data analysis with innovative campaign strategies, ensuring sustainable growth that compounds over time.
As the Web3 and blockchain sectors continue to mature, Ivan has emerged as a key advisor to companies seeking to establish market leadership in these rapidly evolving spaces. His crypto-native perspective, combined with proven expertise in traditional growth channels, allows him to craft go-to-market strategies that resonate with both early adopters and mainstream audiences—a critical capability for companies looking to bridge emerging technologies with mass market adoption.
Reach out to Ben directly.
As an Entrepreneur, I always welcome the opportunity to connect and build my network.
Feel free to reach out directly about any topic(s) of interest.